Sensitive data

1- Do we process sensitive personal information?

a) Information showing your racial or ethnic origin

When you register as a Model on our site or when your Studio registers you on the site, we ask you or the Studio to provide your ethnicity. Also, the category which is chosen and under which you wish to provide services may also reflect your racial or ethnic origin. We understand that this data may not explicitly reflect information about your real origin outside of the site. It may only be a role you choose to play for the provision of the Services. However, to provide you with the highest level of data protection, we treat this information as sensitive.

b) Your sexual orientation and data about your sexual life

69LiveCam is an adult entertainment site and we are processing data about your sexual activity, and possibly about your sexual orientation, unless you registered under a non-adult category. When you register as a Model on our site or when your Studio registers you on the site, you or the Studio choose the category under which you wish to provide services. Due to the explicit meaning of each category name, it is possible that the chosen category reflects your sexual orientation and sexual life. In the course of your registration, we also ask you to provide us with your sexual preferences. We understand that this may not explicitly reflect information about your life outside of the site. It may only be a role you choose to play for the provision of the Services. However, to provide you with the highest level of data protection, we treat this information as sensitive.

Besides, given the nature of our site, and depending on what you decide to show to the Members, we may have explicit sexual content (uploaded content, stored live cam performances, or pictures) about you.

c) What are the most important consequences of the processing of your sensitive data

Data relating to your sexual life and your ethnicity are essential aspects of privacy, that you however decide to make public, under your screen name, when registering on our website for the purpose of provision of services. However, we are fully aware that any breach of security, which would allow a non-authorized third party to make a link between this data and your real identity, may considerably affect your privacy, including your family life, and possibly your reputation.To prevent this from happening we are periodically proceeding with controls and assessments of our security measures, to guarantee a trustworthy environment.

We will always ask you to agree to the use of your sensitive data. If your Studio has made your registration and creation of an account, because we do not have a direct relationship with you at that time, your Studio shall be responsible for asking your consent for the use of your sensitive information beforehand.

2- Model/Studio relationship management and communication with you

We provide support service 24 hours a day, 7 days a week. Sharing your personal details with our Model support team allows us to respond to any question you might have about our services.All your communications with our Model support  team and all information you provide in the course of such communications, including any review or opinion about a Member, Guest or another Model are collected and analyzed so that we may respond to your request. We can also ensure this way full compliance of all users of our site with our terms and conditions.Finally, be aware that, when receiving a request or claim from you, our Model support team can access all information you give to us and all information we collected about you within the course of your use of our site. We want to make sure that our Model support team has all the information needed to appropriately and immediately respond to your request, but also to be able to detect any fraudulent activity.We organize contests from time to time and we use your e-mail address to invite you to participate in the said contests.

a) Open your Model/Studio account and allow you to offer services

First and foremost, we use the personal data you or your Studio give us at the creation of your account to open and administer your online account and allow you to do several activities on our site, notably to provide the Services as agreed upon the Services Agreement.Whether you are a Studio or a Model, your account is also a way to exercise control over your personal data. In your account, you can manage your category under which you are providing services, your physical and personality characteristics, what you are willing to do in private, and other personal settings. You are in control of what you use to complete your profile and can choose the content you wish to share with us and with the Guests and Members.We process this information to perform the contract that we have with you, precisely to allow you to provide the Services.

b) Payment and Accounting

We use your data for payment and accounting purposes, to process transactions and maintain legally required business records.We process this information, as it is necessary for the adequate performance of the contract we have with you once you register on our site.We also use your data, if necessary to investigate any issues we might encounter with your bank, for example, an impossibility to process any bank transfer on your account.

c) Comply with any legal requirements and enforce our legal rights

We may rely on a legal obligation to process your personal data, such as for accounting purposes, to respond to requests of competent authorities or to establish, exercise or defend legal claims.We may combine your information with information lawfully obtained from other third party sources and use it for the above purposes.

d) Improve and promote our services

We use your personal data for statistical and analytical purposes. We place great emphasis on the improvement of our services and the enhancement of your experience.For example, this helps us to generate statistical reports, such as the statistics on Studio and Model earnings per countries or categories.We also process the personal data relating to your activity and income to provide you with feedback on your performance, for example regarding your broadcasting time and earnings. Please note that we display income statistics and a payout overview in the payout section of your account.We also use your personal data for testing purposes, troubleshooting and improving the functionality and quality of our online entertainment services. Our main goal is to optimize our site and services to your needs, to make them easier and more enjoyable to use.We use limited information to tailor our site for you. For example, when you visit and login on our site, we use your IP address to determine the country where you are from and display our webpages in your language, so if you visit or login on our site from the Italy, our site will automatically display content in Italian language.We process this information given our legitimate interest in developing and improving our site and our users’ experience, as well as to promote your services and our site. This is in both of our interests.

3- How do we protect your personal data?

We implement serious security measures to grant maximum protection to your personal information against unauthorized access, modification, disclosure or deletion. Your data is always protected by our highly sophisticated security systems. Our site incorporates the most advanced security technologies available to ensure maximum safety of its users and the safekeeping of their related information.

4- Who we share your data with?

a) With the Guests and/or Members

Please note
that the data you use to complete your Model’s profile will be publicly visible
to Guests and/or Members

Be assured that we will never publish any identification details about you, which would permit to find your real identity (for example, your name and family name, your address etc).

b) Service providers

We use carefully selected and trusted third parties, who act as service providers to our site.

c) Payment providers and financial institutions

We use carefully selected and trusted third parties, who act as service providers to our site.

For payout purpose, we may share certain information with a third party bank or payment processor. We may furthermore share information with relevant financial institutions if we consider it strictly necessary for fraud detection and prevention purposes.

d) Law enforcement agencies or governmental authorities

For payout purpose, we may share certain information with a third party bank or payment processor. We may furthermore share information with relevant financial institutions if we consider it strictly necessary for fraud detection and prevention purposes.

We may also
share information with law enforcement agencies or authorities, if such
disclosure is reasonably necessary to:

1) comply with our legal obligations

2) respond to information requests for fraud investigations and alleged illegal activities

3) protect our rights or defend ourselves against any claims.

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